Custom Reporting in Google Analytics
Learn how to create custom reports in Google Analytics that show the information you want to see, organized in the way you want to see it.
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658 days ago
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663 days ago
SIMS 141 - Search Engines
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The
availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and
privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate
professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...
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667 days ago
Standardizing Behavioral Targeting
NEW YORK (YouTube.com/AdAge) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In
a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes
representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science
CEO Jeffrey Hirsch, the new group's chairman.
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HP Boosts Customer Service with Social Groups
NEW YORK (YouTube.com/AdAge) -- Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire
company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product
lines are now viewed as an integral part of its consumer service operations.
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668 days ago
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theGypsy
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671 days ago
Matt Cutts: Big brand black hats
A classic that is dear to my heart after some experience in this area - do the big boys get a pass? Matt says no...
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theGypsy
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678 days ago
Google search quality
Large Scale Search System Infrastructure and Search Quality -Fellows Jeff Dean and Amit Singhal on their insights in how search works at Google.
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theGypsy
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675 days ago
Google Whacks for Profit and Fun
Google study the number of Internet search results returned from multi-word queries based on the number of results returned when each word is searched ...
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677 days ago