Public Videos
Videos: 46 - 50 of 52
A Rant Against Audience Measurement Complexity
NEW YORK (YouTube.com/AdAge) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies.
Runtime: 2m:56s
NEW YORK (YouTube.com/AdAge) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies.
Runtime: 2m:56s
Size doesn't matter
http://stewartmedia.biz/myblog/ or Twitter me @jimboot. This week I take a look at the importance of quality traffic rather than just traffic.
Runtime: 8m:44s
http://stewartmedia.biz/myblog/ or Twitter me @jimboot. This week I take a look at the importance of quality traffic rather than just traffic.
Runtime: 8m:44s
Effective query log anonymization
Google Tech Talks December 8, 2008 ABSTRACT User search query logs have proven to be very useful, but have vast potential for misuse.
Runtime: 0m:0s
Google Tech Talks December 8, 2008 ABSTRACT User search query logs have proven to be very useful, but have vast potential for misuse.
Runtime: 0m:0s
Preventing Virtual Blight
Originally delivered at the Web 2.0 Summit 2008 in San Francisco, Matt's "Preventing Blight" presentation offers tips for preventing abuse of web services. Site owners can protect their services by thinking like a spammer, implementing hurdles for abusers, and utilizing the power of community.
Runtime: 21m:36s
Originally delivered at the Web 2.0 Summit 2008 in San Francisco, Matt's "Preventing Blight" presentation offers tips for preventing abuse of web services. Site owners can protect their services by thinking like a spammer, implementing hurdles for abusers, and utilizing the power of community.
Runtime: 21m:36s
Top Paying AdSense Keyword Lists
from http://www.seobook.com Learn how to create a list of high value keywords based on information from search engines like Google and Microsoft.
Runtime: 7m:26s
from http://www.seobook.com Learn how to create a list of high value keywords based on information from search engines like Google and Microsoft.
Runtime: 7m:26s
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