Public Videos
Videos: 16 - 20 of 52
HP Boosts Customer Service with Social Groups
NEW YORK (YouTube.com/AdAge) -- Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations.
Runtime: 2m:58s
NEW YORK (YouTube.com/AdAge) -- Hewlett-Packard, the world's largest information technology marketer, has reorganized to integrate digital marketing concepts as a core force across the entire company, according to CMO Mike Mendenhall. In his appearance at the recent ANA conference, Mr. Mendenhall also noted that the independent social networks that have grown up around its various product lines are now viewed as an integral part of its consumer service operations.
Runtime: 2m:58s
Knowledge-based Information Retrieval with Wikipedia.
Google Tech Talks October 31, 2008 ABSTRACT In knowledge-based information retrieval, search engines consult external sources of knowledge ontologies, taxonomies, thesauri, glossaries and more IR geekiness ;0)
Runtime: 0m:0s
Google Tech Talks October 31, 2008 ABSTRACT In knowledge-based information retrieval, search engines consult external sources of knowledge ontologies, taxonomies, thesauri, glossaries and more IR geekiness ;0)
Runtime: 0m:0s
Standardizing Behavioral Targeting
NEW YORK (YouTube.com/AdAge) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science CEO Jeffrey Hirsch, the new group's chairman.
Runtime: 2m:45s
NEW YORK (YouTube.com/AdAge) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science CEO Jeffrey Hirsch, the new group's chairman.
Runtime: 2m:45s
SIMS 141 - Search Engines
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...
Runtime: 74m:23s
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...
Runtime: 74m:23s
SIMS 141 - Overview of How Search Engines Work
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...
Runtime: 104m:7s
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...
Runtime: 104m:7s