Brand Building Must Give Way to Hard Sell During Recession
NEW YORK (YouTube.com/AdAge) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shift from brand-building to hard-sell advertising
for the duration of the downturn. That's according to Nick Brien speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit
designed to coordinate that holding company's media assets. Mr. Brien is the former CEO of Univeral McCann where he won wide recognition as a savvy corporate turnaround artist.
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643 days ago
Comment spam from SEOs
Jim goes on a little rant about a local SEO company that was spamming his site... It is amazing how SEO types are daft enough to actually spam us bloggers... if I had a nickel....
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638 days ago
Larry Cornett Yahoo! Universal Search
An overview about universal/blended search results across the major search engines: Yahoo, Microsoft, and Google. Along with new search user research about universal search results.
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632 days ago
Introducing Google Friend Connect
Google Friend Connect lets you grow traffic by easily adding social features to your website. This means means more people engaging more deeply with your website -- and with each other. In this video,
Google Product Marketing Manager Mendel Chuang gives a short introduction to Google Friend Connect.
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theGypsy
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636 days ago
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631 days ago