Brad Balfour of the Huffington Post and BMB Media gives John Mulligan of SEO-PR a journalist's perspective on the ins and outs of news search optimization at SES New York 2009. Balfour discusses his own experiences blogging for the Huffington Post and the optimization strategies he has deployed in the search and social realms. You can read his HuffPo RSS feed at http://www.huffingtonpost.com/author/index.php?author=brad-balfour