Standardizing Behavioral Targeting
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Standardizing Behavioral Targeting
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Added: 04-11-2008
Runtime: 2m 45s
Views: 1428
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Runtime: 2m 45s
Views: 1428
Comments: 0 Current Rating:
Not yet rated
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NEW YORK (YouTube.com/AdAge) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science CEO Jeffrey Hirsch, the new group's chairman.
NEW YORK (YouTube.com/AdAge) -- Despite all the success it has achieved during the last five years, the behavioral targeting business has been plagued by its lack of universally-accepted standards. In a move to alter that, 240 technology, media and marketing companies have signed on to the newly-created Behavioral Targeting Standards Consortium (BTSC). It's advisory committee includes representatives of Revenue Science, Microsoft, Jupiter Research, Barry Diller's Expedia and Hachette Filipacchi's Jumpstart Automotive Media. Interviewed in this program is Revenue Science CEO Jeffrey Hirsch, the new group's chairman.
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Runtime: 0m:31s
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Views: 485
From: potomedu
Runtime: 0m:31s
Comments: 0
Views: 485
From: potomedu
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