Online Marketing Overview
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Added: 17-10-2009
Runtime: 8m 57s
Views: 1538
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Runtime: 8m 57s
Views: 1538
Comments: 0 Current Rating:
Not yet rated
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Online Marketing Overview - audio and slides from my recent presentation to Dublin City Enterprise Board. Here's the notes to go along with the slides: An Overview of Online Marketing ------------------------------- Alastair McDermott, WebsiteDoctor.com Your Website: The Minimum ------------------------- The minimum I believe your website MUST have: 1. A professional appearance 2. What you do (Products/Services) 3. Contact information (minimum: phone number, email address and address) 4. Appear near or at the top in Google for your business name Why do you need a website? -------------------------- Because everyone else has one is not a good enough answer! What is the purpose of your website? What are your websites Goals? Goals ----- When someone arrives at your website, you generally want them to take one of the following actions: * Buy something on the site (direct sales) * Contact you (lead generation) * Find information Each of these is a Goal. Call to action -------------- For every goal you should have at least one clear Call to Action. Examples: * Click here to contact us * Buy Now, Add to cart Measure ------- To improve anything you must first measure it. You can track the number of visitors, where they come from, how long they spend on each page. Install Google Analytics free. ========================================== Apologies for the poor audio quality - City Hall is a wonderful venue but the acoustics made it difficult to get a good recording! Thanks for watching - check out our blog at www.websitedoctor.com/blog and subscribe to our YouTube feed!
Online Marketing Overview - audio and slides from my recent presentation to Dublin City Enterprise Board. Here's the notes to go along with the slides: An Overview of Online Marketing ------------------------------- Alastair McDermott, WebsiteDoctor.com Your Website: The Minimum ------------------------- The minimum I believe your website MUST have: 1. A professional appearance 2. What you do (Products/Services) 3. Contact information (minimum: phone number, email address and address) 4. Appear near or at the top in Google for your business name Why do you need a website? -------------------------- Because everyone else has one is not a good enough answer! What is the purpose of your website? What are your websites Goals? Goals ----- When someone arrives at your website, you generally want them to take one of the following actions: * Buy something on the site (direct sales) * Contact you (lead generation) * Find information Each of these is a Goal. Call to action -------------- For every goal you should have at least one clear Call to Action. Examples: * Click here to contact us * Buy Now, Add to cart Measure ------- To improve anything you must first measure it. You can track the number of visitors, where they come from, how long they spend on each page. Install Google Analytics free. ========================================== Apologies for the poor audio quality - City Hall is a wonderful venue but the acoustics made it difficult to get a good recording! Thanks for watching - check out our blog at www.websitedoctor.com/blog and subscribe to our YouTube feed!
Dallas Personal Injury Lawyers - IJUSTGOTHIT.COM
Runtime: 0m:31s
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Views: 486
From: potomedu
Runtime: 0m:31s
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Views: 486
From: potomedu
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