Brand Building Must Give Way to Hard Sell During Recession
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Brand Building Must Give Way to Hard Sell During Recession
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Added: 28-11-2008
Runtime: 2m 56s
Views: 2550
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Runtime: 2m 56s
Views: 2550
Comments: 0 Current Rating:
Not yet rated
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NEW YORK (YouTube.com/AdAge) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shift from brand-building to hard-sell advertising for the duration of the downturn. That's according to Nick Brien speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit designed to coordinate that holding company's media assets. Mr. Brien is the former CEO of Univeral McCann where he won wide recognition as a savvy corporate turnaround artist.
NEW YORK (YouTube.com/AdAge) -- The best strategy for ad agencies in the recession is to anticipate and support their client's likely desire to shift from brand-building to hard-sell advertising for the duration of the downturn. That's according to Nick Brien speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit designed to coordinate that holding company's media assets. Mr. Brien is the former CEO of Univeral McCann where he won wide recognition as a savvy corporate turnaround artist.
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Runtime: 0m:31s
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Views: 485
From: potomedu
Runtime: 0m:31s
Comments: 0
Views: 485
From: potomedu
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