A Rant Against Audience Measurement Complexity
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A Rant Against Audience Measurement Complexity
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Added: 09-12-2008
Runtime: 2m 56s
Views: 2073
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Runtime: 2m 56s
Views: 2073
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NEW YORK (YouTube.com/AdAge) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies.
NEW YORK (YouTube.com/AdAge) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies.
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Runtime: 0m:31s
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From: potomedu
Runtime: 0m:31s
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Views: 485
From: potomedu
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